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CAPM Practice: Demonstrate an understanding of the various project life cycles and processes

Irina Reddy is reviewing the project scope for a marketing campaign at Resonance Creative. She notices the scope includes 'Increase brand awareness' but lacks specific deliverables or success criteria. What is the PRIMARY concern with this scope statement?

Key Concept

This question covers Demonstrate an understanding of the various project life cycles and processes under Demonstrate an understanding of the various project life cycles and processes (Project Management Fundamentals and Core Concepts).

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