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CAPM Practice: Determine how to follow and execute planned strategies or frameworks

Ayo Yoon is preparing a business case for a new customer loyalty program at Everbloom Retail. The executive team has asked Ayo to explain how the project's benefits will be realized over time. What is the PRIMARY purpose of creating a benefits realization plan during project initiation?

Key Concept

This question covers Determine how to follow and execute planned strategies or frameworks under Determine how to follow and execute planned strategies or frameworks (Project Management Fundamentals and Core Concepts).

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