PMP Practice: Identify and Analyze Conflict Sources

Fatima Bello-Adeyemi is managing a hybrid project for Serengeti Automation Inc to develop a customer loyalty platform. The project uses predictive planning with agile sprints for feature development. During sprint review, the VP of Marketing insists the team prioritize a promotional gamification feature to align with an upcoming campaign launch in six weeks. The Product Owner wants to focus on core payment integration features that underpin the platform's long-term value. The development team expresses concern that rushing the gamification work will create technical debt. Both stakeholders have sent Fatima separate emails escalating their positions and requesting her support. The project charter identifies both stakeholders as key decision-makers with equal authority over feature prioritization. What should Fatima do to manage this conflict?