Stakeholder Mapping
Stakeholder mapping is the visual representation of stakeholder relationships, influence, interest, or other attributes using grids, matrices, or diagrams to support analysis and engagement planning.
Explanation
Stakeholder mapping takes the data collected during stakeholder analysis and presents it visually so that patterns and priorities become clear. Common mapping techniques include the power/interest grid, power/influence grid, influence/impact grid, salience model, and stakeholder cube. Each provides a different visual perspective on stakeholder dynamics.
The value of stakeholder mapping lies in its ability to communicate complex stakeholder relationships quickly and support decision-making. A well-constructed stakeholder map allows the project manager and team to see at a glance which stakeholders need the most attention, which might cause problems, and which are allies.
Stakeholder maps should be treated as living artifacts. As the project progresses and stakeholder dynamics change, maps should be updated to reflect new realities. Comparing maps from different project phases can reveal trends in stakeholder engagement and help predict future challenges.
Key Points
- •Visual representation of stakeholder attributes and relationships
- •Uses grids, matrices, and diagrams for clarity
- •Supports quick decision-making about engagement priorities
- •Should be updated as stakeholder dynamics evolve
Exam Tip
Stakeholder mapping is the visualization step of stakeholder analysis, not a separate process. When an exam question asks about visual tools for stakeholder analysis, think mapping techniques.
Frequently Asked Questions
Related Topics
Stakeholder Analysis
Stakeholder analysis is a technique for systematically gathering and analyzing quantitative and qualitative information to determine whose interests should be taken into account throughout the project.
Power/Interest Grid
The power/interest grid is a stakeholder classification model that groups stakeholders based on their level of authority (power) and their level of concern (interest) regarding project outcomes.
Salience Model
The salience model classifies stakeholders based on three attributes: their power (ability to impose their will), legitimacy (appropriateness of their involvement), and urgency (need for immediate attention).
Stakeholder Cube
The stakeholder cube is a three-dimensional model that extends two-dimensional stakeholder classification grids by adding a third dimension, allowing simultaneous analysis of three stakeholder attributes such as power, interest, and attitude.
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